The American Marketing Association defines marketing as ... the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (source). The American Economic Development Council once stated that ... the entire set of approaches to economic development practice may be considered a specialized form of marketing (source)

Links to marketing resources:

	Foundations of a Successful Marketing Program / Penn State University
	Has The Definition of Marketing Changed? / CapturePlanning.com
	How to Market Your Small Business / Mississippi State University Extension Department, Components of the Marketing Plan published at LearnThat.com
	AL Lautenslager: Guerrilla Marketing column archive / Entrepreneur.com
	Marketing / Wikipedia
	Marketing platform / Find Me Here.com resource: economic development marketing
	Introduction to Marketing Research / Marketing Teacher.com
	Definition of market research / Market Research World
	A Key to Successful Marketing Strategiesand We All Have It! by Judith Barry Department of Applied Economics and Management / Cornell University
	33 Tips for Marketing Success by AL Lautenslager / Entrepreneur.com/Marketing
	Search the Web for marketing resources / www.findmehere.com/network/edm.htm

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This page represents a sub-section of the Enterprise and Economic Development Library. It provides access to marketing resources primarily for economic developers. Select the following .network webpage for more about marketing and economic development.

http://www.findmehere.com/network/edm.htm

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