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time is of the essence:

a metaphor for time is money often used as boilerplate in contracts; a motivational expression used to indicate that the time frame for getting something done is limited. To emphasize that time is of the essence in situations that are strictly business is to create a pressure for getting things done based on the time-value of money; i.e., time has a monetary value and is considered to be an asset not to be wasted. The website of Mind Tool Ltd, London, UK factors in the time-asset as it asks the question: How productive are you?


related: timeline; just-in-time; risk; productivity; business; money matters

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Economic Development Services, Inc. / copyrights and all rights reserved / 08/09/2012