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target of opportunity:

... something discovered in the course of pursuing business which seems likely to produce a profit or other gain. It'ts often an opportunity that emerges from savvy business networking that seems worthy of investment of time and resources in following up. As a military expression targets of opportunity show up as things at hand which meets criteria for acheiving objectives. They are typically found after original marks for attack are unavailable.

Military terms and expression often find their way into the business world. Examples can be traced as far back as Sun Tzu, the ancient Chinese military strategist who most likely authored The Art of War. A target of opportunity for learning more about Sun Tzu's guiding principals and strategies applied in business today is the 1992 Industrial Management article by Raymond Floyd. The article is titled The art of war and the art of management.

Target and opportunity are operative words used by economic development practitioners, especially those who are area and local development representatives with responsibilities to find and work with prospects. Here is a quote from the website of College of the Redwoods, Eureka, CA: In an effort to evaluate current programs and training to meet today’s economy and the job demad for the future, (area economic development stakeholders are) ... looking to the Targets of Opportunity regional workforce study.

http://inside.redwoods.edu/EdMasterPlan/documents/AAAEdMasterPlanworkforcesummary.doc

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related: target; target industry; target user group; search the Web

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Economic Development Services, Inc. / copyrights and all rights reserved / 08/02/2011