The Enterprise and Economic Development Glossary

a resource of the .network library

target:

One of the references in the Enterprise and Economic Development Library collection, InvestorWords.com, defines a target as a objective or goal. The Network uses the expression, to zero in on a target. In that context a target is something aimed at, for example, members of the target audience of The Network. (see the definition of target audience below). Target is a word in the vernacular of the site selector also. For example, one of the first steps in the process is to choose a target region or target area.

target area

... a geographic area defined for a location search. Picture this: At the outset of a site selection project the chief business decision maker as enterprise developer points to a map, circles a place of interest and says ... This is where we need to be (the search area).

target audience:

... [1] the specific user group we (who we are) seek to serve through The Network. Members of the group are identified in Who Uses The Network. [2}Target audience is also an expression use in the marketing and advertising industry. There it typically identifies a group profiled for purposes of learning what specific types of consumers want and how to best appeal to them. It's a term of market analysis. Also, see the resource paper, Introduction to Marketing Research, at Market Teacher.com. The reason for pointing out this second definition of target audience is that economic development is ... a specialized form of marketing. The target audience for most economic developers is the same as .network users. For more about economic development marketing, CLICK HERE.

See user; user group; city region; Regional Site Selection Directory

definition of target / definition of target area / definition of target audience

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