The Enterprise and Economic Development Glossary target: One of the references in the Enterprise and Economic Development
Library collection, InvestorWords.com, defines
a target as a objective or goal. The Network uses the expression,
to zero in on a target. In that context a target is something aimed
at, for example, members of
the target
audience of The Network. (see the
definition of target audience below). Target is a word in
the vernacular
of the site
selector also. For example,
one of the first steps in the process is to choose a target
region or target
area. ... a geographic area defined for a location
search. Picture this: At the outset of a site
selection project the chief business
decision maker as enterprise
developer points to a map, circles a place
of interest and
says ... This is where we need to be (the search
area). ... [1] the specific user group we (who we are) seek to serve through The Network. Members of the group are identified in Who Uses The Network. [2}Target audience is also an expression use in the marketing and advertising industry. There it typically identifies a group profiled for purposes of learning what specific types of consumers want and how to best appeal to them. It's a term of market analysis. Also, see the resource paper, Introduction to Marketing Research, at Market Teacher.com. The reason for pointing out this second definition of target audience is that economic development is ... a specialized form of marketing. The target audience for most economic developers is the same as .network users. For more about economic development marketing, CLICK HERE. See user; user group; city region; Regional Site Selection Directory
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12/14/2009 |