marketing: ... the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large ... according the American Marketing Association. Th source of the quote also includes a definition of marketing research. Business Dictionary.com defines marketing as a ... management process through which goods and services move from concept to the customer. A small business resources website, www.powerhomebiz.com, states that marketing is ... the life force of doing business (source: Marketing by Definition). The entire set of approaches to economic development practice may be considered a specialized form of marketing.... (source of quote). The product of economic development is location. Many definitions of economic development refer to the word community (for example). We (who we are), however like the word location because it brings area development as well a local development into play. Also, it gives us the opportunity to define locaton marketing as ... the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging ... information that bings prospects together with places seeking economic development for mutual benefit. Economic development marketing is a managed
process through which information about opportunities and incentives
that locations have to offer is delivered to prospects, such as enterprise developers
and site selectors. Economic development practitioners as marketers
are location data suppliers. They are also resource and service suppliers.
The word customer in the above paragraph means the same thing as prospect
here. Either way they are members of the .network core user group.
the all-inclusive activities that take place between the point of letting it be known that the decision is made to offer a product or service into a market and its purchase or end use therein. Wikipedia offers more information about marketing. Also, you will find definitions of marketing provided by In setting forth its definition it has been written that ... the entire set of approaches to economic development practice may be considered as a specialized form of marketing. The definition applies specifically to those practitioners who drive the process as representatives of locations seeking economic development. See the .network marketing resource file. ... the activity of attracting public attention
to a product or business, as by paid announcements in the print, broadcast,
or electronic media according
to Answers.com. Economic development advertising is
similarly the activity of attracting the attention of prospects. Scroll
down to the definition of marketing for more informaiton. http://www.answers.com/topic/in-your-face (various
definitions related to the general ... commercial and industrial real
estate advertising ... niche publications about ed and re adv.) ... a means of distinguishing one service, product or image from another by creating and maintaining recognition that encourages interest, trust, confidence and acceptance. Brand advertising is the activity of indirectly instilling a brand name or image in the public mind. As economic development advertising branding is best understood within the context of promoting a location in a general fashion. In that case the term is image advertising of places seeking economic development so what they have to offer is implanted in minds of enterprise developers and site selectors as well all other members of the .network target audience. related: market;
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marketing lead: ... x.. related: xx; xx
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FYI: definition
of content="... definition of location marketing" /> |
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05/28/2010 |