The Enterprise and Economic Development Glossary

a resource of the .network library

advertising:

... the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media according to Answers.com. Economic development advertising is similarly the activity of attracting the attention of prospects. Scroll down to the definition of marketing for more informaiton.

branding:

... a means of distinguishing one service, product or image from another by creating and maintaining recognition that encourages interest, trust, confidence and acceptance. Brand advertising is the activity of indirectly instilling a brand name or image in the public mind. As economic development advertising branding is best understood within the context of promoting a location in a general fashion. In that case the term is image advertising of places seeking economic development so what they have to offer is implanted in minds of enterprise developers and site selectors as well all other members of the .network target audience.

business publication:

... a magazine or other periodical having editorial content of interest to members of the .network target audience. Wikipedia has information about the publication process. The periodical is a type of business publication used for economic development advertising (see the definition of advertising above). Business periodicals are publications issued at regular intervals of more than one day and having information of interest primarily to people involved in commercial, industrial, or professional dealings. Various niche publications having editorial content dedicated to enterprise and economic development and well as advertising content that is primarily for commercial and industrial real estate and places seeking economic development are listed in Site Location Assistance.com. If interested, you can go there to search inside specific publications.

loan contract:

... a contract of loan; an agreement, typically enforceable by law between two or more parties in which one side is positioned as lender (see above) and the other as borrower.

See business finance; financing; capital; enterprise development

what is a business loan / what is a commercial loan / what is a balloon loan

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