marketing:

... the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large ... according the American Marketing Association.

A definition of marketing research is included on the webpage from which the above quote was taken. Answers.com has an article online titled The Key to Marketing: The Marketing Plan. It points out the difference between a plan and a marketing Strategy.

Business Dictionary.com defines marketing as a ... management process through which goods and services move from concept to the customer (source of quote).

A small business resources, PowerHomeBiz.com, states that marketing is ... the life force of doing business (source: an article at the website titled: Marketing by Definition).

The entire set of approaches to economic development practice may be considered a specialized form of marketing ... (source of quote).

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