financial loss :

… a deficit in the pursuit of realizing something of a pecuniary nature; the opposite of gain; failure to maintain original value. Financial losses are shown on profit and loss statements, reflecting negative return on investments (ROI) by stakeholders. Chron.com has an article titled: Definition of Total Financial Gain or Loss in Accounting.

When losses are greater in total than gains P&L bottom lines becomes measures of the extent to which enterprises fail to generate profits. The dynamics of economic development are negatively affected when the bottom lines of business enterprises in an area are unattractive to investors and lenders, in which cases companies on the move may mean that employers close their doors, pull up stakes and move elsewhere.

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