location, location, location:

... an expression best known for its use in promoting the real estate premise that marketability or value of property is based on where it is relative to what surrounds it.

A corporate real estate executive once made the following remark: Location, location, location is not as important these days (2002) with really big projects. It is only pertinent if a certain geography is targeted (link to quote source broken—more)

The quote associates location, location, location with site selection, a component of enterprise development. In that context ... choosing the optimal location (source of quote) means that the value consideration of a site to a project depends on how close the real estate and what surrounds it comes to matching a set of selection criteria.

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IAMC.org was the source but the original link is broken. It quoted Jack Brophy, inaugural chair of the association. For more information about Brophy, search for his name in a reprint on a 2003 article from Site Selection Magazine, an official publication of IAMC.

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