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define keyword
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define keyword combination
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define keyword search ... an online query using one or more keywords
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define kicker

equity participation a lender seeks as a condition of providing financing; additional interest added to a proposal that already includes an interest rate; an equity kicker.
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define kick the tires ... to superficially test or check out the condition of something
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define knockout factor

... an exceptional quality that actively contributes to an accomplishment or standout recognition, for example, a peak performer of which it can be said: She's a knockout employee when it comes customer service. A knockout factor is also an item of selection criteria used in comparative analysis to eliminate locations, real estate, and other considerations.


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