define keyword

define keyword combination

define keyword search ... an online query using one or more keywords

define kicker

equity participation a lender seeks as a condition of providing financing; additional interest added to a proposal that already includes an interest rate; an equity kicker.

define kick the tires ... to superficially test or check out the condition of something

define knockout factor

... an exceptional quality that actively contributes to an accomplishment or standout recognition, for example, a peak performer of which it can be said: She's a knockout employee when it comes customer service. A knockout factor is also an item of selection criteria used in comparative analysis to eliminate locations, real estate, and other considerations.

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