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FORTUNE Magazine's 2012 100 Best Companies to Work For published an interview with Google CEO Larry Page in which the following question was asked: How do you sum up Google’s culture? Page repeated what had been said several times before about Google's leadership commitment to making the world a better place. Page's answer to the question:
My grandfather was an auto worker, I have seen the use of protective gear when his work is very heavy. We then use those in need of protective gear at work in the company are very different. As a leader, my job is to ensure that all companies have a good opportunity, so that they feel are very influential, and made a useful contribution to society. We want to make the world a better place, my goal is to make Google one step ahead in this process, rather than follow others (source of quote)

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