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appendix i
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.network glossary
pages in series:spacer previous page in series next page in series spacer
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about Google and  .network
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spacerglossary directoryspacerthe Enterprise and Economic Development Glossary
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more search toolsspacersearch tools and help
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Appendix l also has definitions related to using the Web. Page 7 of the Introduction to The Network is a guide to searching online. It provides access to definitions.

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computer tool:

... anything that facilitates a computerized process or makes it possible to proceed through a task using a computer; a device or machine especially suited for working on a computer.
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definition of computer / definition of computer tool
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FMH Search Tool:

... application program installed when The Network was first introduced online. Although its role changed as search engines began recognizing resources offered by The Network, this tool still has a place in helping users: (1) It remains available in Find Me Here.com to help users search for the names of locations, contacts, and enterprises listed online from the Global Registry of Contacts. (2) Likewise, it's offered in Site Location Assistance.com.
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definition of a tool for searching the enterprise and economic development contacts list
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google ... the generic adaptation of to Google which means to use the Google search engine or, more specifically, to use the Google/.network search engine in the case of The Network. Suggestions are made throughout The Network for using key word combinations to Google the Web for mission-related information. Typically the suggestion is to copy and paste italicized text in a search box like the one at the top of this page which is allows you to Google the Web should you choose to use it after taking at look.
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meaning of the expression to google / what does it mean to google online
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use of this logo by .network

... logo for the most-used search engine on the Web. It was developed at Stanford University, Palo Alto, CA, by Larry Page and Sergey Brin. The search engine was. launched just a little over two years after The Network. The only relationship between the two, however, is that the latter has permission to offer a version of Google's search engine. You cane choose to Google the Web (see the definition below) from the top of resource pages throughout The Network. For example, the search engine is available above. The Google/.network Search Engine gives you the additional choice of querying inside a website of The Network. Assess it through the link in the previous sentence or go to a looped three-pages in series. Since its introduction in 1999 the original Google search engine has become so popular that googling is is now a generic term for querying online.
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definition of Google as a name for the popular search engine
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Google the Web:

... expression meaning to google, usually by placing text in a search box and clicking your mouse on the search button of the Web's most-used search engine. Google is so popular that its name in generic form is sometimes used to indicate the use of any search engine to query online. The Network offers the Google/.network search engine which give you choices for searching the Web or inside its websites. It also provides access to various other search engines recommended by members of the .network user group.

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what do you call using the Google/.network search tool to query the Web
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location search:

... the primary activity of site selection, part of which is gathering information for comparative analysis. A marketing consultant who works with places seeking economic development survaied business decision makers several years ago and found the trend apparently moving towards use of the Internet. CLICK HERE for the exact quote from the consultant's report. To see where that strong likelihood that they would use an economic development organization's website in their next location search. to find out how they gathered information about locations. They found that Many location searches begin online with the gathering of information about places of interest. A survey indicates that a majority of business decision makers in their roles of enterprise developers like the websites of area and local development representatives for gathering location data. See the definition of location data supplier to learn more. An Introduction to the Enterprise Development Process covers the basics of conducting a location search.

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definition of location search
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search app:

... a simply written application used for searching. The acronym app indicated that its a small program. For example, see the search tool available to look inside Find Me Here for names listed from the Global Registry of Contacts. It's a internal search program that is relatively small.
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definition of search application / definition of search app
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search box:

... the rectangular box used for entering instructions to a search tooldashgo back

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definition of search box
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search button:

... the graphical user interface you select after entering instructions into the search field, thus activating the search tool. To select is the same as to click to selectdashdefinition of click.

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definition of search button / definition of select as in click to select the search button
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search engine:

... Wikipedia has a definition. We offer the Google/.network search engine as an example.
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definition of search engine / what is the Google/.network search engine
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search engine results page:

... one that typically pops on your computer screen following a search. It shows you what was found and typically provides links for accessing a list of items. Search Engine Results Page is often abbreviated as SERP. Take a look at the SERP that pops up after using the Google/.network search engine to see an example. CLICK HERE for a guide to what appears on its SERP report. FYI: The Network provides access various search tools.

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definition of search engine results page
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search field:

... the box used for entering instructions before selecting the search buttondashgo back .
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definition of search field / how to use the search field and search button together
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search find:

... results reported from a search; search findings; that which is reported as search results.
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definition of search results
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search help:

... one of a series of introductory pages to The Network. It has a directory of help topics.
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definition of enquiry
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search region ... the geographic area targeted for a site search.
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definition of search region / what is the target region for a site selector
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search results:

... findings reported from a online query; a list of items arranged by a search tool and presented after it parses an information source; that which is found on a SERP, produced as a result of placing keywords in a search field and selecting the search button of the query program. Wikipedia offers a relevant discussion of search engine indexing. Search results buttons (example) or search results help buttons (example) are available at the top of .network pages that are organized to accommodate queries or that come from Google/.network search engine usedashsee the search engine's SERP guide. The buttons are graphics linked to help you search and overcome problems encountered with search results items.

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definition of search results / definition of search results item / definition of search result
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search tool

... application software dedicated as a query program; a webpage that facilitates an online search; a computer tool having a search field and search button that work together so that it is possible for its user to seek and discover information; a tool for asking questions or inquiring of a source of information; a tool for gathering information. The search engine is generally though of as the most-used tool for querying online. Also, the page-search tool is useful. It can save time and increase a searcher's efficiencydashsee the .network guide for searching the page showing on your computer screen. One of the best examples of a search tool for gathering information is the Site Selection Directory. Site selection is a search process. The directory facilitates the gathering of information about places of interest to site selectors. [search tools]
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definition of search tool / definition of a site selection search tool
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search tools directory:

... a listing of search tools that allow you to choose which one you want to use. (example)
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definition of search directory / definition of search tools directory
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link: .network help / intro

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title: Search Online
[Appendix I]
a page in the .network glossary

go back / dictionaries and glossaries (.network library) / page up
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The 65% figure in the definition of location search is from the paragraph below published on the summary page of an 2005 report by Development Counsellors International, New York, NY.

Sixty-five percent of respondents indicated a strong likelihood that they would use an economic development organization's website in their next location search. The executives named "information on available incentives," "demographic information" and "directory of available buildings & sites" as the most useful features of an economic development organization's website.
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FYI: Development representatives of places around the world seeking economic development have opportunities, without cost or obligation on their part, for placing links or identifying themselves in websites of The Network. For example, a location data supplier has an open invitation to list in Economic Development.net any place that can be found on a map and include a link for free to a webpage providing his or her contact data.

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Experienced enterprise developers work at risk management. Whether they contract for help with location work, assign the task to an employee or team, or wear the hat of a site selector themselves, savvy business decision makers know, for example, that comparative analysis trumps a search for incentives only. While they may seem worthwhile, taking the bait of an incentive without evaluating risks at a location using a set of thoughtfully organized selection criteria may be a trip down a road that doesn't lead to success.

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