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goal:

. . . the broad guiding purpose of intentions to achieve something, a target to which a visioning technique is applied as it is identified, thus creating in the mind; an objective . . . that can be reasonably achieved (source of quote) — note that no difference between goals and objectives is indicated. arrow spacer select the link for information about the difference between a goal and objective, both of which are future intentions.

As future intentions, long-term goals are general and flexible to whatever degree is practical. Goals cannot be validated as general guidelines. They are intangible and abstract.

A short-term goal is typically set in a timeframe, albeit it not so specific as that of an objective. Business Dictioinary.com defines a short-term goal as an . . . objective that a business expects to achieve in the near future. A short term goal and a long term goal have relative meanings in business depending on the context. Therefore, many businesses consider short term to mean soon, and long term to signify in a matter of time (source of quote).
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Following is an explanation of long-term goal setting in the context of enterprise and economic development. Examples of short-term goals are deduced from the quote.

Places seeking economic development have long-term goals, such as . . . to improve the quality of life for the people who live in a community (state/nation). It is a means to an end, not an end in itself. Quality of life is also an important site selection criterion for many major employers. Companies are attracted to, and want to stay in, communities that are good places to live, work, and conduct business (source of quote).

The quote points out the importance of quality of life for site selection. Doing so suggests that a short-term goal for locations seeking enterprise and economic development would be to identify companies on the move as well as project-active site location consultants and seek to attract them as prospects. Before that, economic development leaders should set a goals to learn as much as possible about what selection criteria they might be expected to deal with in addition to quality of life, for example, a pro-business attitude. For more examples, see a list of location data elements (information about what locations have to offer) that typically interest enterprise developers and site selectors.

The act goal setting typically follows that of elucidating an overarching vision. A vision and one or more goals for achieving it might be set forth as a mission statement. Setting a goal might simply be an act of foresight to the extent of realizing or effecting its formulation.

Leo Helzel wrote A Goal is a Dream with a Deadline. His book title precursor was ... Pearls of Wisdom for Entrepreneurs, Managers, and Other Smart People. Helzel founded an entrepreneurship an program at the University of California, Berkeley. During his career as financier, attorney, and teacher he successfully launched 100+ business ventures.



 
 
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Economic Development Services, Inc. -- copyrights and all rights reserved / 05/05/2014