goal:

… that which is set in order to define a purpose of endeavor or effort to achieve something; i.e., that which is an object of purpose or endeavor. Goals are gained as achievements or upon successful completion of one or more objectives. Objectives are set under goals.

Goals and objectives is an often used expression, sometimes indicating a lack of clear distinction between the two. The Syracuse University Office of Institutional Research and Assessment has information online differentiating between goals and objectives.

Leo Helzel wrote A Goal is a Dream with a Deadline. His book title precursor was ... Pearls of Wisdom for Entrepreneurs, Managers, and Other Smart People. Helzel founded an entrepreneurship an program at the University of California, Berkeley. During his career as financier, attorney, and teacher he successfully launched 100+ business ventures.

Setting goals is part of the elucidation of vision or foresight to the extent of realizing or effecting their formulation. As part of a larger process, goal setting typically follows elucidation of an overarching vision. One goal might be set or several in priority order. Either way, creating a mission statement or assigning a mission becomes part of the process.

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