The Enterprise and Economic Development Glossary

a resource of the .network library

fulfillment package:

... a marketing medium used to deliver promotional items and/or information, for example, an advertiser provides a coupon and a fulfillment package in exchange for respondents' names and addresses. The Marketing Dictionary of Answers.com has a definition of fulfillment. A fulfillment package contains that which is put into it in response to a request. Location package is defined below as a similar marketing tool.
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location package:

... location data assembled and submitted to an prospect or suspect; a fulfillment package (see the definition of fulfillment package above) sent to an economic development marketing lead. A location package may be assembled with information that is especially prepared, for example, in response to site selection criteria but it may also contain pre-prepared information such as community profiles. Location packages are virtually available for self-assembly directly from websites of places seeking economic development. See About Site Selection for a list of most location information categories that you are likely to see at the websites of area and local development representatives other .network mission contacts.

See About Site Selection; Marketing resources in the .network library.

definition of fulfillment / what is a location package / definition of location package

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