The Enterprise and Economic Development Glossary fulfillment package: ... a marketing medium used to deliver promotional
items and/or information, for example, an advertiser provides a coupon
and a fulfillment package in
exchange for respondents' names and addresses. The Marketing Dictionary
of Answers.com
has a definition
of fulfillment. A fulfillment
package contains that which is put into it in response to a
request. Location package is defined below as a similar marketing
tool. ... location data assembled and submitted to an prospect or suspect; a fulfillment package (see the definition of fulfillment package above) sent to an economic development marketing lead. A location package may be assembled with information that is especially prepared, for example, in response to site selection criteria but it may also contain pre-prepared information such as community profiles. Location packages are virtually available for self-assembly directly from websites of places seeking economic development. See About Site Selection for a list of most location information categories that you are likely to see at the websites of area and local development representatives other .network mission contacts. See About Site Selection; Marketing resources in the .network library.
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12/09/2009 |