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title: networks Those who work in the economic development field representing locations are expected to be skilled at marketing as well as networking. Economic development is defined as a defined as a specialized form of marketing. There are two forms of marketing. Advertising and promotion that doesn't require followup is indirect marketing. Having an economic development program that is totally indirect, such as image advertising is difficult, if not impossible, to measure for results. Results is an operative word implied when defining economic development as a process. Savvy location development representatives organize their efforts around control of direct marketing so they can arrive efficiently at a point of dealing with a prospect or suspect as soon as possible. Following up in order to promote or network in a selling mode is a form of direct marketing. A focus on processing information exchanges with an eye on benefiting from the experiences of others is the key to following up within a network. The Network has a target
audience that is involved in one way or another with the kind
of enterprise
development that brings about economic
development. It affords members of its target audience the opportunity
to build and maintain working relationships resource links: (1) Economic
Development / Links to Marketing Resources ... the following
quote
from Wikipedia contributes to inventing a definition
somewhat related to the mission
of The Network: ... Communitas
is an intense community
spirit, the feeling of great social equality, solidarity,
and togetherness. Networks are formed when when
people come together to make enterprise
and economic development happen. Community and
network are
drawn together under the definition for social structure in
an anthropology
dictionary at AnthroBase.com. Scroll down the dictionary
page to social structure where the term is linked
to a definition stating that it as a "...
network of people who know people, directly or indirectly, each
in his or her own way
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