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appendix b
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.network glossary
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Enterprise and economic development network is not defined below. A definition of enterprise development network can be found in enterprise development section of the library. Economic development network is defined below. Enterprise development and economic development were combined in order to accommodate the writing of the following concise mission statement for The Network: The mission is to bring people together to make enterprise and economic development happendashmore.

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ally network:

... a group of contacts who are supportive of, for example, an economic development effort and with whom there is an ongoing exchange, either formally or informally, of mutually beneficial information; alliances formed within a group that are maintained by networking; a business network that is formed and/or maintained for the purpose of exchanging information about opportunities as well as problem alerts and problem solving.
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definition of ally network
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economic development network:

... a group interested in or actively involved in exchanging information about what goes on as it relates to finding and working with prospects or others who may control opportunities for economic development. Individuals within the group work at building and maintaining relationships in order to help one another or to find and develop opportunities. The key to success for any such group is networking! For example, an alert local development representative builds and maintains an ally network. In such a case, the developer creates a network.

Economic development involves marketing. The best example of indirect marketing is advertising and promotion that doesn't require followup. Having an economic development program that is totally indirect, such as image advertising is difficult, if not impossible, to measure for results. Results is the operative word for defining economic development as a processdashby most accounts the process comes to an end where there are either results or failure. Followup is either direct or within a network. The key to following up within a network is to process information exchanges with an eye on benefiting from the experiences of others.

The Network has a target audience that is involved in one way or another with the kind of enterprise development that brings about economic development. It affords members of its target audience the opportunity to build and maintain working relationshipsdashsee its mission statement. That's why it's called The Network. It is an online information service that is a virtual enterprise and economic development network.

resource links: (1) economic development marketing / (2) about .network networking
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definition of economic development network
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site selection network ... definition in glossary appendix k, Site Location Assistance.com.
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where to to find information about site selection network
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where the rubber meets the road:

... the point of serious reality, often meaning that there is no choice other than taking a stand or making a decision; the point where procrastination ends and action begins; a time when things start moving. The image is that of a vehicle wheel with a rubber tire spinning but nothing else happening until it touches a surface, after which things move forward. The definition of an economic development network above emphasizes the importance of having oriented on results when the rubber meets the road and when they are achieved.
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what is the meaning of where the rubber meets the road in economic development
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link: .network help / intro

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title: networks
[Appendix B]
a page in the .network glossary

go back / glossary help / glossaries & dictionaries in the .network library / page up
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