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appendix b
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.network glossary
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about Google and  .network
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spacerglossary directoryspacerthe Enterprise and Economic Development Glossary
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The Network has a mission whose success depends upon participants finding and getting in touch with one another. Participants have two types of resouces available. This addendum to the glossary covers both. CLICK HERE to see a list of the types of networks defined below or CLICK HERE for the types of contact directories, or you can scroll down the page.

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ally network:

... a group of contacts who are supportive of, for example, an economic development effort and with whom there is an ongoing exchange, either formally or informally, of mutually beneficial information; alliances formed within a group that are maintained by networking; a business network that is formed and/or maintained for the purpose of exchanging information about opportunities as well as problem alerts and problem solving.
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definition of ally network
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buyers guide:

... a directory of contacts offering resources, services or products, typically published by a trade association; a supplement to a publication listing advertisers and contact data, for example, an economic development directory published by a magazine dedicated site selection and real estate (examples); a contact directory for an industry trade group.

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definition of buyers guide / how to find services and products
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development partners:

... a quasi-category of location data which shows up as a header for information in economic development publications and websites acknowledging cooperation from members of an ally network. Partners contribute resources. They may be listed as sponsors in which case it is likely that they are acknowledged for their support.
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definition of development partner / definition of development partners
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directory:

... a contact directory; any publication that serves to direct, for example, the directory to areas where resources can be found in the Enterprise and Economic Development Library. The Network is a directory to resources for enterprise and economic development.
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definition of directory / definition of development contacts directory
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economic development directory ... see About Economic Development [page 1]
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where to to an economic development directory
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economic development network:

... any group actively engaged in exchanging information about economic development opportunities and prospects; an ally network made up of economic development practitioners and other resource and service providers. The glossary you are using is published in an economic development network referred to as The Network.
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definition of economic development network
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enterprise and economic development directory:

... the various types of directories of The Network; any directory that is useful to participants in the the mission of The Network or one operating with a similar purpose..

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what is the enterprise and economic development directory
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enterprise development directory:

... a publication that serves to direct its users to resources and/or resouce and service providers to those who are enterprise developers and site selectors. The glossary you are using is published in an enterprise development network referred to as The Network.
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definition of enterprise development directory / where to find development contacts
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enterprise development network ... definition available through the .network library.
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where to find information about networks for enterprise development
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resource and service provider network:

... a network as a group made up of both resource suppliers and service providers.

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definition of resource and service provider network / what are service provider networks
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resource supplier network:

... resource suppliers identified together because they have a common interest.

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definition of resource supplier network / definition of resource provider network
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service provider network:

... service providers identified together because they have a common interest.

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definition of service provider network / definition of service supplier network
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site selection directory:

... a site selection resource directory; generic adaptation of Site Selection Directory, an open access resource of The Network. For more information about the SSD, see page 4 of About Site Selection. It's in the aptly named website, Site Location Assistance.com.

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where to find site selection help for gathering data about locations as places of interest
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site selection resource directory:

... same as above with the word resource inserted for emphasis. The Network, although identified in its mission statement as dedicated to enterprise and economic development is a resource for site selection. It's Global Registry of Contacts, for example, is a site selection resouce directory. Site Selection is a process of enterprise development.

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definition of site selection resource directory / where to find site selection resources
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site selection resources network ... see site selection network, Appendix K
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definition of site selection resources network / where to find site selection resources
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where the rubber meets the road:

... the place and/or time where something happens; where the action is; a point of serious reality, often meaning that there is no choice other than taking a stand or making a decision; the point where procrastination needs to be replaced by action; the event of things beginning to move. The image is that of a tire spinning but nothing happening until it touches a surface.
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what is the meaning of where the rubber meets the road in economic development
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link: .network help / intro

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title: networks
[Appendix B]
a page in the .network glossary

go back / glossary help / glossaries & dictionaries in the .network library / page up
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Those who work in the economic development field representing locations are expected to be skilled at marketing as well as networking. Economic development is defined as a defined as a specialized form of marketing.

There are two forms of marketing. Advertising and promotion that doesn't require followup is indirect marketing. Having an economic development program that is totally indirect, such as image advertising is difficult, if not impossible, to measure for results. Results is an operative word implied when defining economic development as a process.

Savvy location development representatives organize their efforts around control of direct marketing so they can arrive efficiently at a point of dealing with a prospect or suspect as soon as possible. Following up in order to promote or network in a selling mode is a form of direct marketing. A focus on processing information exchanges with an eye on benefiting from the experiences of others is the key to following up within a network.

The Network has a target audience that is involved in one way or another with the kind of enterprise development that brings about economic development. It affords members of its target audience the opportunity to build and maintain working relationshipsdashsee its mission statement. That's why it's called The Network. It is an online information service that is a virtual enterprise and economic development network.

resource links:

(1) Economic Development / Links to Marketing Resources
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(2) About Economic Development / Networking
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(3) Eight Essentials for Successful Networking
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(4) What is Economic Development? from Tourism as Economic Development

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communitas:

... the following quote from Wikipedia contributes to inventing a definition somewhat related to the mission of The Network: ... Communitas is an intense community spirit, the feeling of great social equality, solidarity, and togetherness. Networks are formed when when people come together to make enterprise and economic development happen. Community and network are drawn together under the definition for social structure in an anthropology dictionary at AnthroBase.com. Scroll down the dictionary page to social structure where the term is linked to a definition stating that it as a "... network of people who know people, directly or indirectly, each in his or her own waydash(quote from as British anthropologist credited with being the father of network theory). This all leads to the point that the place of a local economy has its business network(s) intertwined social structure(s). The glossary you are now using defines business networking as well as social networking. Networks defined above and below generally have both as components.
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definition of communitas as it relates to community spirit leading to economic development
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