The Enterprise and Economic Development Glossary a resource of the .network library

comparative analysis:

... the utilization of location intelligence to make good choices during the course of a site location project. Information for analysis is gathered from location data suppliers. Comparative analysis is the technique used by a site selector to evaluate places of interest.

A set of selection criteria is used conduct an analysis. For data to become useful location intelligence they must be separated into categories that match specific selection criteria items in order to make apples-to-apples comparisons typically using a matrix or spreadsheet.

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