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Copy and paste the following italicized key word combinations in the search
box below to google for more information about marketing as it
relates to the mission
of The Network. marketing platform: ... a means by which, for example, an economic development organization makes its appeals to prospects, allies, and supporters. Platform is analogous to a launch pad for information. Some of the various ways information is distributed are through publicity, prospect development, promotion, personal selling, image advertising, followup, emarketing, branding, and advertising ... links are to additional comments down this page. It is suggested that all items listed are marketing related. In a broad sense that may be true but The Network distinguishes between marketing as it is typically defined, for example by the American Marketing Association, and networking. A mix of the means of information distribution through networking and marketing combined should probably include business development. For more about networking and The Network as entirely separate from marketing, except that it is a platform for information distribution, select the following links: CLICK HERE to see where networking fits into making effective use of The Network. CLICK HERE for resources for serious business networkers. advertising: ... according to Answers.com, a reference
available in the .network library,
an ... activity
of attracting public attention to a product or business,
as by paid announcements in the print, broadcast, or
electronic media ... It can therefore be said that
economic development advertising is the activity of
attracting the attention of potential prospects to a location
though some form of media by making it know that it has
something to offer them. See the answer
to the question of why The Network focuses on building and maintaining
relationships as
opposed to advertising. See information
about advertising and promotion also.
... a means of distinguishing one service,
product or image from another by creating and maintaining
recognition that encourages interest, trust, confidence
and acceptance. Brand advertising is a term more often
used more on the enterprise side of enterprise and economic
development. Image advertising is more often used for
economic development because site selection is a key
activity in moving the process forward in a location. Take
a look at the .network summary of best practice for locations
that want economic development.
... a publication issued at regular intervals
of more than one day and having information of
interest primarily to people involved in commercial, industrial,
or professional dealings.
... the carrying out of a marketing program
through electronic media, which generally means using the
Internet. Emarketing uses the Web as its platform. The
Network is a specialized online information service advocating
a close tie between marketing and networking
... the pursuit of something, for example,
to pick up on a discussion after a break in the time
of its initiation; the essence of skillful, dedicated,
personal selling; to go after
something perceived to be an opportunity, such as acting
to create prospects from
a marketing
campaign; to bring something
about at a later time; to make contact with someone, such
as a prospect;
to closely follow a situation to the point of acting on
what is or seems to be an appropriate time
to pick up on a discussion, commitment, meeting, invitation
or networking event.
... marketing that attracts attention
to and attempts to create a favorable perception of
a location rather
than promoting specific
attributes; in general a form of marketing that attracts
attention to overall qualities or ideas about a service,
product,
brand.
... the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods,
services, organizations, and events to create and maintain
relationships that will satisfy individual and organizational
objectives ... according to Contemporary
Marketing Wired (ISBN: 0030185971), Louis E Boone, David L Kurtz.
Resource: Free business essay, research paper:
Analyzing
Contemporary Marketing Wired (www.customessaymeister.com).
... the Cambridge Dictionaries
Online, a reference
available in the .network library,
indicates that a personal touch is something done which
singles out as a person as special; therefore, an effort
to persuade someone, using a personal touch, that
an idea, plan, service or product is worth consideration
is personal selling. To quote the reference exactly
a personal
touch is ... something
that is done for every single person in a group in order
to make them feel special. That being the case,
personal selling as a marketing platform is something
which is done directly and at some point is intended
to trigger or involve networking.
A good example to go along with this definition would
be the person who moves throughout the group at
a business networking event, singling
out prospects with
whom he or she attempts to build or maintain relationships.
The business
card offering contact
data is universally accepted as the
primary tool of those who do personal selling. Personal
selling requires followup.
... an effort to bring a product, service
or other entity to the attention of an individual or group;
likewise, it is an effort to maintain recognition and
acceptance. Publicity is tied to promotion. Promotion involves
advertising
... information which is disseminated
to gain public interest. It generally has advertising value
when strategically distributed through various media to
attract notice to a product or service. A place seeking
economic development and having limited funds for advertising
can benefit from strategically disseminating publicity
to draw attention to its location. The first two paragraphs
of Priorities
for Places Seeking Economic Development suggests
where a publicity strategy can play a key roll in gaining
success. Publicity can be aimed at a target audience, for
example, it is suggested in the previously mentioned resource
that a local economic development organization disseminate
information to educators, teachers and trainers about
its programs and achievements that sustain the vitality
of the community(s) it represents.
Select a link to access a definition:
Links to marketing information: advertising and promotion: ... marketing efforts generally considered to be indirect and exposure sensitive with results best measured by followup. For the purpose of defining the two efforts together it should be pointed out that advertising is relegated to media that offers a strategically longer term exposure than that of promotion. It can be said that advertising is something that waits to be discovered, such as an ad in a magazine; whereas, promotion makes something overtly available. In either case, aggressive, smart, cost-effective marketing is directed towards a target audience and has a serious follow up component. The exception to the emphasis on followup is when a marketing effort is broadcast for building recognition or branding. Link for more information: www.oup.com/uk/orc/bin/9780199274895/percy_ch01.pdf Link for more information: www.managementhelp.org/ad_prmot/ad_prmot.htm read me (if your economic development organization is not-so-well-fixed
financially) read me (quotes that guide marketers) economic development marketing advisors listed in the Global
Registry of Contacts:
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